Project information
- Category: UX copy
- Client: Star Health
- Client website: starhealth.in
UX copy for the elderly (a multi-billion health industry...
How we developed UX copy and instruction mannual for the multi-device, 4-prnged app-system to deliver critical and bespoke health services
About Star Health
Star Health is the leading insurance provider offering services for individual and corporate clients in health, personal accident, and international travel space. The multinational company requires no introduction.
Challenge
- To develop/revamp the UX copy for an intuitive user flow
- To develop the training modules for internal teams, doctors, operators, employers, and users – and to facilitate an easier migration to the new StarHealth platform
Solution
Multi-level copy and instructions for the multi-pronged platform
- To exude an empathetic approach towards the often-misunderstood psyche-type
- Development of context-based and personalized UX-copy for easier navigation
Aftereffects & results
- An app that doesn't just help users to manage their health to the day but also enables them to access the world-class health facilities with a tap of their finger
