Project information
- Category: Growth copy & strategy
- Client: Deep Longevity
- Project URL: deeplongevity.com
Media coverage across publications...
How our team helped craft stories that lead to media coverage across publications from around the world
About Deep Longevity
Deep Longevity is research startup leading cutting edge research projects in the field of longevity and aging clocks with the mission to expand the health-span and life-span of the humans as a species.
Challenge
To develop an outreach campaign for their new study, published in Aging-US, demonstrating how psychological factors are the main contributor to fast aging
(a condition associated with deteriorating health and shorter lifespan)
Solution
A precise and laser-targetted outreach campaign to attract journalist's and publication's interest, powered by...
- Strong and compelling storytelling with the human touch
- Advanced data-selection and representation
- Multi-facetaed and multi-platform SMM strategy
Aftereffects & results
- The story attracted journalists from prominent media outlets, such as – Fortune, The Telegraph, Fox News, New Scientist, Wall Street Journal (WSJ), Bloomberg, etc.
- New project to improve their web copy for conversion rate optimization
A thrilling experience...
The amount of research and studies we had to undergo just to understand such a complex field alone... it's quite amazing how everything turned out.
Ash,
Copy Director
